– Baltasar Gracián y Morales
About
Baltasar Gracián y Morales, the Jesuit scholar and moralist author, was the leading Spanish proponent of conceptism (conceptismo), a method of expressing ideas through puns, epigrams, and other verbal devices. He was born in 1601 in Aragon. The Jesuit leadership frowned on his oratorical style, which included reading a letter from Hell to his congregation. His best known books include The Art of Worldly Wisdom and The Hero, which repudiated Machiavelli. He died in 1658.
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